Brand story
Created out of care, not calculation
THE BRAND STORY began in 2018, when dentist Yuliia Chekalova developed a hypoallergenic toothpaste for her son. Ordinary oral-care products did not suit him because everything on the market contained allergens. The new toothpaste not only worked perfectly for her son — it also met the need for a quality product among friends, acquaintances and the closest circle. The first enthusiastic reviews showed the product would succeed on the market, and within a year we grew quickly and scaled up production.
TODAY MFT offers a wide range of products for complete oral care, as well as products for other uses — cosmetic, food and intimate care.
OUR KEY ADVANTAGE is products that are truly eco-friendly, needed and good for your health.
WE MAKE natural toothpastes for adults and children, mouthwashes, lollipops, lip balms, lubricants, and products for HoReCa and corporate clients.
Relocating from Kharkiv to Ivano-Frankivsk was not only a challenge but a new impulse for MFT's growth.
We are working to become an essential part of every Ukrainian's morning.
MFT at a glance
MFT (My Favorite Tooth) is a Ukrainian manufacturer of natural oral care: fluoride- and paraben-free toothpastes for adults and kids, hydroxyapatite pastes, alcohol-free mouthwashes, xylitol lollipops and lip balms.
- Who founded the brand?
- Dentist Yuliia Chekalova, in 2018, after developing a hypoallergenic toothpaste for her own son.
- Where are the products made?
- At the company's own production site in Ivano-Frankivsk, Ukraine (relocated from Kharkiv).
- What does MFT make?
- Toothpastes for adults and kids, mouthwashes, xylitol lollipops, lip balms, lubricants, gift sets; plus products for HoReCa and corporate clients.
- What makes MFT toothpastes different?
- No fluoride, parabens or SLS; kids' pastes are safe to swallow and designed for ages 2+; hydroxyapatite formulas help remineralise enamel.
- Where to buy?
- Online at mft.ua with Nova Poshta delivery across Ukraine, in partner pharmacies and stores, or pick-up in Ivano-Frankivsk.
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